About us

Simple means to "play" different caracters!

Simple Caracters was founded in 1989, mainly active in trading ready-to-wear clothes and shoes. Since its beginning, Simple Caracters stood out in the world of fashion in Greece, presenting collections of some of the greatest fashion designers in the world.

Over the course of its thirty years, Simple Caracters has excelled in its constant search for collections that would be the next trend in the highly competitive fashion industry. Accurately and insightfully interpreting the consumer demands, it innovates in importing international fashion houses from Italy, France, UK and USA.

The first store was established in Chalandri, while up until today, the company has a total of eleven points of sale. Seven of these are located in Athens, while four of these are located in Mykonos.


1989: First store in Chalandri

2005: Second store in The Mall Athens

2010: Third store in Athens Metro Mall

2010: Fourth store in Kifissia

2012: Fifth store in Mykonos

2013: Sixth store in Psixiko

2018: First official Off-White boutique in Mykonos

2020: Concept store Simple Gallery in Mykonos

2021: Seventh store in Glyfada

2021: Second official Off-White boutique in Athens

2022: Official Loewe boutique in Mykonos